Walking around Adtech San Fran last month, I saw the AdBrite booth. Now, I remember adbrite back in the day when you could convert ringtone traffic off Ebaum’s world. Honestly, I didn’t think it offered much more than banner placements on some high traffic sites.

It’s been awhile since I stopped by and actually checked them out, I thought it was due time.

I talked to Lisa Richmond, the National Account Director for Pacific NW & Rocky Mountain Region) AdBrite.com, at the booth and followed up with a little interview.

Lisa filled me in on some of the newer technology that Adbrite offers to publishers. Adbrites auto optimizer will collect the data from the pixel placed on the confirmation page. (Most networks can do this easily for you.)

As the data accumulates, the tool will automatically raise bids to get more traffic on higher converting sites and lowers it on sites not doing as well. I could see this coming in handy for nighttime. Although, I’m not sure in the delay time the optimizing takes place.

Another feature Lisa let me know about was that Adbrite only charges you a penny over your nearest competing bid. So if you bid $0.55 and the next person bid $0.43 cents, you’ll be paying $0.44 for the clicks.

Adbrite offers full page ads, text and banner areas, targeting by demographics and behavior, and inline text ads.

With 21.7 million unique views a day, and with their new optimizing technology, Adbrite has some traffic that may be worth testing out.