K, I recently saw the movie Inception. One word “Freaken’ Awesome!!!!!” K – more than one word and freaken’ could be replaced with a much stronger word.

If you haven’t seen it yet (don’t worry I’m not going to spoil it for you), it’s basically about creating a dream world so the dreamer trusts it as their own. The whole movie is about the creator of the dream trying to install a thought into the dreamers mind so they believe it to be their own though. Hence the term Inception.

Usually with anything, it gets me thinking about this industry we all work in.

The idea of creating the comfortable environment transfers online.  You need to create trust with the end user and your site/blog/ad to get the conversion.

How do you do that in an online environment?

Here are some ideas:

Simple way, but if you are doing PPV, mimic the site you are targeting. Yes, I know you can scrape a 1000 sites. But if you had 10 top target ones, mimic the site you are popping off of with your banner. Test it out. Mimic site banners and general ones.

List building. This is a huge relational marketing method. What is of value to them in your message when you send it out? What keeps them opening your list, and what’s most important, what makes them convert.

Your blog. Yes, you knew this one was coming. What are you saying on continual bases that bring people back. And how can you monetize that return traffic. Do they trust you enough to try out what you mention? Does your audience believe you when you do a review?

The whole point is to create the conversation you want to lead the end user to convert. You need to create the environment in which the end users trusts enough to part with the information to complete the lead.

If you can comfort them into the sale with logic and then confirm the sale with emotion, they will do anything you want them to do.  It’s all about getting into the mindset of the consumer.  We may not be able to do it physically (or meta-physically) like in the movie, but we can certainly do it mentally each time we create a new campaign.  Make sure you are asking yourself the question, “Will the consumer believe this as truth or see it as a threatening sales message?”